Riccitiello: EA will max out financial potential of new IP
...Riccitiello may be Electronic Arts ' "Mr. New IP", but that doesn't mean the publishing giant will do away with sequels and franchises. In fact, the EA CEO is still gung-ho about maxing out their new IPs' financial potential
So far, Riccitiello has singled out Spore (PC, Wii , DS , Mac , Mobile) as one title that's just itching to be turned...
