Ubi spends $10 million on South Park ad push
According to this BrandWeek piece, Ubisoft has spent $10 million buying all the US ad space in the first two episodes of the next season of South Park, beginning October 8. The first episode will feature three separate two-minute spots for its flagship Shaun White Snowboarding, Prince of Persia and Farcry 2 titles. The second episode
