AGDC: Club Penguin's Merrifield On Why Genuine Counts
...Merrifield in a densely-attended Austin GDC keynote. Merrifield looked to his Disneyland origins -- and now his Disney-owned online game smash -- to explain why genuine respect and caring make a massive difference
If we can truly learn how to put the player first... we will build better games, stronger teams, and thus better businesses," said...
