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ESA Study Finds 38% of Gamers Are Female

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2008-03-03 18:00:00 by Editor in GamersGame.com Gaming Blog
...female. Gamustra points out that while many gamers are female they are underrepresented in the gaming workforce - an IGDA study found that just 12% of game industry employees are female. A new report by the Entertainment Software Association (ESA) claims that 38 percent of all gamers are female, with the average female gamer spending 7.4...
 
Tags: female, game, female game players, esa, study, esa study, game demographic, esa website, igda study
 
 
 
 
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SXSW08: The Female Takedown of Casual Gaming

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2008-03-09 00:00:00 by JC Fletcher in Joystiq
...female audience for casual games. For this talk, "casual games" comprises mostly web games and downloadable shareware games, and not, say, Wii party games or console downloads Parks Associates' Michael Cai began with some charts. According to the data, female gamers heavily prefer computers to consoles: female gamers spend an average of 70%...
 
Tags: casual, casual games, popular casual games, female gamers, casual game audience, female takedown, versus male gamers, downloadable shareware games, wii party games
 
 
 
 
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Legacy Interactive, A Female Friendly Game Developer?

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2008-02-01 13:10:22 by Ariella in Legacy Games Blog
...female game character always keeps her clothes on and is portrayed as intelligent and hardworking (Regina from Zoo Vet 2). Actually, if you think about it, Legacys games often portray women as professional, educated people Its not only the games that are different at Legacy, its also the staff. This company has the highest ratio of female...
 
Tags: game, mainstream game companies, educational game, female game producer, legacys games, legacys, legacy, games, game company
 
 
 
 
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SOE Founding New Scholarship for Female Devs

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2008-02-21 18:14:29 by Shawn Sines in Gaming Today
...female student a $10,000 scholarship to The Art Institutes. The money comes with an even more valuable paid internship at one of SOEs numerous studios. Sony made the announcement at GDC Tuesday evening The G.I.R.L. (Gamers in Real Life) is one step towards encouraging females to enter the male dominated gaming industry. From a press release...
 
Tags: game, game developers conference, game art, art, art institutes, potential female gamers, female gamers, scholarship, art institutes school
 
 
 
 
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My List of Female Role Models in Video Games

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2008-04-28 15:59:58 by Stephany in Gaming Today
...female gaming characters could and should be considered better role models than some. Usually female characters in games can be put into the same category of those Dead or Alive girls - of course, they are not meant to be role-models but are instead the video game equivalent of soft-core porn. What I would like draw attention to, are the...
 
Tags: role models, female role models, video game equivalent, video game, female, nariko heavenly sword, list, heavenly sword, narkios clan protects
 
 
 
 
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Female gamers on the rise, research says

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2008-10-04 17:41:03 by Ricardo Bilton in That VideoGame Blog
...female gamer is one of the more encouraging developments in the gaming world over the past few years. Recognizing the relatively untapped market of the female gamer, developers have actively sought to court the other half of the populous Research by the U.S-based marketing firm IBISWorld suggests that the videogame industrys efforts to expand...
 
Tags: gamers, female gamers, games, enjoy video games, market, stereotypical girl games, female market, industrys growth, female gamer
 
 
 
 
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Analyst studies female representation in videogames

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2008-10-22 21:34:49 by Jon G. in Xbox 360
...female avatar What does this mean? It means that most game developers are finding it worth spending a little bit more of their time and money to ensure that not just the boys are happy with their avatars. Female representation in video games is now almost a virtual necessity if one doesn't want to alienate half the gamer market Music and...
 
Tags: female, female representation, selectable female avatars, avatars, percent, percent apiece, games, rhythm games, female avatar
 
 
 
 
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Analyst studies female representation in videogames

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2008-10-22 21:34:49 by Jon G. in PSP Updates
...female avatar What does this mean? It means that most game developers are finding it worth spending a little bit more of their time and money to ensure that not just the boys are happy with their avatars. Female representation in video games is now almost a virtual necessity if one doesn't want to alienate half the gamer market Music and...
 
Tags: female, female representation, selectable female avatars, avatars, percent, percent apiece, games, rhythm games, female avatar
 
 
 
 
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Analyst studies female representation in videogames

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2008-10-22 21:34:49 by Jon G. in Nintendo DS
...female avatar What does this mean? It means that most game developers are finding it worth spending a little bit more of their time and money to ensure that not just the boys are happy with their avatars. Female representation in video games is now almost a virtual necessity if one doesn't want to alienate half the gamer market Music and...
 
Tags: female, female representation, selectable female avatars, avatars, percent, percent apiece, games, rhythm games, female avatar
 
 
 
 
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Imagine.... More female developers

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2007-12-10 21:40:40 by Jason Hill in Screen Play
...female) to stand out from the crowd and suggest a