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Sony voted most innovative brand

2008-06-17 04:51:39 by Asif in PS3 News | PS3 games reviews | PS3 Gaming Blog
 
It's not surprising to see Sony top the list of a "most innovative brand" survey. With creations such as the Walkman, CDs, and Blu-ray, there hasn't been any other company that has left such a footprint in our media-driven pop culture. Consumers haven't forgotten these achievements, as a recent survey revealed that Sony was perceived the most...
 
Tags: innovative brand, sony, recent survey, survey, sony top, pop culture, achievements, microsoft, cds
 
 
 
 
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MS promises to 'explore' not exploit the Halo brand

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2008-07-28 16:45:00 by Dustin Burg in Xbox 360 Fanboy
Filed under: News Even with three Halo games completed, two more in the works, memorabilia spanning the retail spectrum from board games to action figures , Microsoft promises not to exploit the Halo brand. Though, "exploring" the brand is fair game Bungie's Microsoft's own Frank O'Connor reiterated their Halo franchise intentions after the...
 
Tags: brand, halo brand, halo franchise, halo franchise intentions, exploit, halo universe, microsoft promises, recent comic-con funnery, microsoft
 
 
 
 
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EA looking to expand Sports brand to more than just gaming

2008-02-14 16:26:50 by RawmeatCowboy in Go Nintendo
 
EA has signed a deal with IMG in order to take the EA Sports brand, and market/license it to all sorts of other areas. Clothing, events, you name itit could happen The potential of the EA SPORTS label to extend into other relevant consumer areas is both powerful and compelling. - Bruno Maglione, co-managing director of WW Licensing at IMG So,...
 
Tags: sports brand, img, bruno maglione, relevant consumer, sports label, sports underwear, potential, director, deal
 
 
 
 
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Infogrames may ditch name in favor of Atari brand

2008-04-14 03:41:15 by Destructoid.com in Destructoid - Hardcore video game blog
 
Speaking with gamesindustry.biz , Infrogames CEO David Gardner has said that he'd consider dropping the company's name in favor of the Atari brand. Calling it the "final mark of the transformation from Infrogrames to Atari," Gardner cites recent internal management changes as the catalyst We like to think of Infrogrames, instead of being the...
 
Tags: atari brand, atari, million dollars lost, company, favor, infrogrames, energetic start-ups, armadillo-esque logo, infogrames
 
 
 
 
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Cinemassively: An Oxhorn Brand Medley

2008-05-20 12:00:00 by Moo Money in Massively
 
Filed under: World of Warcraft , Fantasy , Video , Cinemassively , Machinima Oxhorn is back with another wonderful machinima , An Oxhorn Brand Medley . He combined quotes and songs from his other popular works with a tune whipped up by Nathan Allen Pinard to set the tone for his latest work. In typical Oxhorn fashion, you can find the script,...
 
Tags: oxhorn brand medley, machinima oxhorn, machinima, wonderful machinima, movie, typical oxhorn fashion, movie suggestions, cinemassively, massively dot
 
 
 
 
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Massively: Cinemassively: An Oxhorn Brand Medley

2008-05-20 13:34:33 by Editor in VirginWorlds MMO News
 
Filed under: World of Warcraft , Fantasy , Video , Cinemassively , Machinima Oxhorn is back with another wonderful machinima , An Oxhorn Brand Medley . He combined quotes and songs from his other popular works with a tune whipped up by Nathan Allen Pinard to set the tone for his latest work. In typical Oxhorn fashion, you can find the script,...
 
Tags: oxhorn brand medley, machinima oxhorn, machinima, wonderful machinima, movie, typical oxhorn fashion, movie suggestions, cinemassively, massively dot
 
 
 
 
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Robbie Bach: broken Xbox 360s did not affect brand preference

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2008-06-13 00:00:00 by Ross Miller in Joystiq
Filed under: Culture , Microsoft Xbox 360 , Business Fun fact: the Xbox 360 hardware issues did not affect customers' overall view of the console. Robbie Bach , head of Microsoft's Entertainment & Devices Group, told a group of reporters, "The amazing part of that whole situation is that when we look at brand preference, customer satisfaction,...
 
Tags: xbox, bach, robbie bach, xbox live, microsoft xbox, microsoft, xbox console, console, brand preference
 
 
 
 
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Atari teams with Rocket Licensing to promote brand through clothing, homeware, accessories and more

2008-06-26 17:41:18 by RawmeatCowboy in GoNintendo
 
London, England 26th June 2008 - Based on a strategy to extend the brand internationally, Atari the major international producer, publisher and distributor of interactive games has appointed UK licensing agent Rocket Licensing as licensor in the UK both of its classic trademark and of one of its best-known games brands Alone on the Dark The...
 
Tags: atari, rocket, atari intends, atari games, market, atari licence, main target market, agent rocket, classic trademark
 
 
 
 
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Akella acquires Disciples brand

2008-09-05 11:25:34 by davidlaprad in Adrenaline Vault
 
Akella has signed an agreement with Strategy First to purchase the Disciples brand. Currently, Akella is knee-deep in development on Disciples 3: Renaissance. The Disciples series started in 1999. The first game was a step-by-step strategy offering that incorporated some role-playing elements. Akella says Renaissance, the next title in the...
 
Tags: disciples, disciples brand, disciples series, strategy, akella, rpg strategy genre, game environments, game, game scenario reveals
 
 
 
 
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Big Fish Games - Casual line of titles finally enjoying brand recognition

2008-09-23 18:46:38 by RawmeatCowboy in GoNintendo
 
The brands Im talking about are casual game brands that are built by being great innovative games. They are gaining adoption by broad consumer exposure while delivering an experience that is unique and builds over time. This results in games that customers will buy impulsively without even trying based on the brand strength alone. Ask any casual...
 
Tags: games, casual games, diner dash, brands, casual game brands, innovative games, broad consumer exposure, files, casual gamer