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Freestyle: EA's New Casual Sports Brand

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2008-05-08 01:40:27 by Chris in Gaming Today
...brand of EA Sports, called EA Sports Freestyle. Itll be focusing on the growing casual sports gaming audience, with games that are playful, inclusive, casual, and easy to pick up and play for kids and parents, women and men, and casual and hardcore sports fans of all ages The launch of EA Sports Freestyle is an exciting milestone in the...
 
Tags: freestyle, sports, sports freestyle, sports brand, avenue casual sports, casual sports, casual, hardcore sports fans, brand
 
 
 
 
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The Xbox Brand Churns Its First Profit

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2008-01-26 01:52:50 by Brian Lockhart in DigitalBattle
...brand has actually failed to make any sort of net profit up until this point. After the cost of development, marketing (which has been extremely heavy to get the brand to this point) and losses on consoles is factored in, the Xbox hasnt exactly been profitable for Microsoft. News of their first quarterly earnings comes directly from...
 
Tags: brand, xbox, behemoth xbox brand, ati brand, microsoft, microsoft entertainment, support costly brand, ps3 delays, losses
 
 
 
 
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Exclusive Nintendo Products Boost Ailing Tokyo Fashion Brand

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2008-04-14 10:39:00 by Jean Snow in Wired: Game|Life
...brand "A Bathing Ape," aka Bape, brought long lines to the brand's flagship store in Tokyo's hip Aoyama district earlier this month -- something Bape hasn't seen in a while The Bape brand has been gaining a healthy dose of international exposure in recent years, thanks to collaborations with Pharrell Williams and expansions into other cities,...
 
Tags: brand, bape brand, bape, aka bape, nintendo, street ware brand, bape barely, tokyo, hip aoyama district
 
 
 
 
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Limited Edition DS makes Tokyo brand cool again

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2008-04-14 22:21:01 by Chris Schilling in Wii Wii
...brand popularised by a series of US rappers (including uber-producer Pharrell Williams). They certainly had some pretty cool clothes in the store -a few itemsof which were snapped up by the trendier journos, though being a little short on cash, I opted out of spending the equivalent of about fifty quid on a t-shirt. What was noticeable was...
 
Tags: bape store, special edition bape, bape, store, brand, tokyo, uber-producer pharrell williams, nintendo magazine, afew months agoi
 
 
 
 
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EA Sports unveils 'Freestyle' brand

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2008-05-06 00:00:00 by Alexander Sliwinski in Joystiq
...brand of its EA Sports division today called Freestyle . The division is designed to create games for a "more casual sports gaming audience." These titles will be created with buzzwords in mind like "playful, inclusive, casual and easy to pick up The first title releasing this September in this all-inclusive sports brand is the arcade-style...
 
Tags: sports, casual sports, casual, all-inclusive sports brand, sports division, casual sports brand, inclusive, division, facebreaker
 
 
 
 
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EA reveals casual sub-brand, Freestyle

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2008-05-07 14:00:00 by Xav de Matos in Xbox 360 Fanboy
...brand of EA Sports called Freestyle. Focusing on making sports titles more accessible to a wider range of gamers, the Freestyle brand logo will signify that a game includes simpler control schemes for casual players The launch of EA Sports Freestyle is an exciting milestone in the evolution of the EA Sports brand," said Peter Moore,...
 
Tags: freestyle, freestyle brand logo, sports freestyle, sports, sports titles, sports brand, style boxer facebreaker, casual players, sub-brand
 
 
 
 
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EA Introduces New Casual Sports Brand

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2008-05-07 10:24:00 by Jean Snow in Wired: Game|Life
...brand aimed at the casual gamer The new brand, called EA Sports Freestyle, will be used for games the company hopes will attract a different kind of audience than the one their traditional sports lineup enjoys EA Sports Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and...
 
Tags: sports, sports brand aimed, brand, sports division, sports freestyle, brand include, game franchises, company hopes, company
 
 
 
 
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Activision Launches 'Wee 1st' Brand For Wii Exclusives

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2008-07-09 08:26:00 by Jean Snow in Wired: Game|Life
...brand specifically dedicated to the console Games with the rather awkwardly-named "Wee 1st" label will launch this fall, and will cover all games published by the company specifically for Wii The first announced titles to be launched under the new brand include Little League World Series 2008 , Rapala Fishing Frenzy , and Dancing with the...
 
Tags: brand, activision, brand include, wii, activision loves, brand aimed directly, wee 1st, games, league world series
 
 
 
 
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EA Sports' Moore sets sights on eclipsing Nike brand

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2008-08-15 00:00:00 by Ross Miller in Joystiq
...brand in the world." That's a rather ambitious claim, given the brand dominance of sports industry companies such as ESPN, Nike and his former employer Reebok Said Moore, "We need to globalize our business, provide even more opportunities for our customers to interact with us online, knock down the barriers to those who find the learning...
 
Tags: sports, sports president, sports industry companies, brand, sports titles, moore, sports brand, peter moore, brand dominance
 
 
 
 
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Is Microsoft Worried About GTA IV Being a Playstation Brand?

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2008-03-20 17:34:06 by Jonathan in Gaming Today