According to a new report from JupiterResearch titled: “Mobile Web Sites: Designing for Mobility”, 40% of U.S. companies with annual revenue of $50 million or more offer mobile web sites, and an additional 22% plan to do so in the next 12 months.
The number of mobile web sites—which today focus on consumer experience first and monetization second—is growing because mobile phones are becoming more powerful tools, mobile web browsers are better than ever, and wireless networks are transmitting data much faster, says Julie Ask, vice president and research director at JupiterResearch and lead author of the report.
“As mobile phones and the mobile web experience improves, more consumers are using the mobile web,” Ask says. “Now consumer expectations go up: They have some good experiences with mobile sites and soon they are expecting standard web sites of other companies to offer a mobile experience.”
25% of mobile phone users in the U.S. browse the Internet from their phones, with 16% doing so frequently, the report says. As adoption and use grows, the importance of web sites suitable for small screens is growing in importance, it adds.
This is great news and at Movaya we have seen a growing number of companies contact us to discuss how we can help them work on the second part of their mobile site focus - the monetization of these mobile sites.
Since our release of PlugNPlay 2.0 last October, we now offer a turnkey solution to add premium mobile games to mobile sites or you can even create a mobile game store from scratch. Desktop websites have gotten tremendous value out of adding casual game downloads to their portals as a way to increase traffic and stickiness and drive additional revenue outside of advertising and our solution allows mobile site owners to do the same.
If you want to check out one of these mobile game stores, point your phones browser to www.bustedthumbs.mobi.
If you've launched a mobile website and want to discuss how we can help, drop us a line.
The number of mobile web sites—which today focus on consumer experience first and monetization second—is growing because mobile phones are becoming more powerful tools, mobile web browsers are better than ever, and wireless networks are transmitting data much faster, says Julie Ask, vice president and research director at JupiterResearch and lead author of the report.
“As mobile phones and the mobile web experience improves, more consumers are using the mobile web,” Ask says. “Now consumer expectations go up: They have some good experiences with mobile sites and soon they are expecting standard web sites of other companies to offer a mobile experience.”
25% of mobile phone users in the U.S. browse the Internet from their phones, with 16% doing so frequently, the report says. As adoption and use grows, the importance of web sites suitable for small screens is growing in importance, it adds.
This is great news and at Movaya we have seen a growing number of companies contact us to discuss how we can help them work on the second part of their mobile site focus - the monetization of these mobile sites.
Since our release of PlugNPlay 2.0 last October, we now offer a turnkey solution to add premium mobile games to mobile sites or you can even create a mobile game store from scratch. Desktop websites have gotten tremendous value out of adding casual game downloads to their portals as a way to increase traffic and stickiness and drive additional revenue outside of advertising and our solution allows mobile site owners to do the same.
If you want to check out one of these mobile game stores, point your phones browser to www.bustedthumbs.mobi.
If you've launched a mobile website and want to discuss how we can help, drop us a line.
