“The success of the Wii in bringing gaming to the family and social market played a huge part in making Big Beach Sports such a success. Big Beach Sports was also the ideal candidate to be supported with a TV campaign, which has proven essential in reaching our target audience of families and social Wii gamers. I think to sum it up you have to look at what the consumer is looking for. I see Big Beach Sports as fast-food gaming for the mass audience – gaming you can consume in bite-sized chunks. We’re obviously very pleased with Big Beach Sports and we are considering more titles inspired by its success. But they will have to offer that same mix of consumer hooks and promotional opportunities that the current title does.” - THQ’s marketing director John Webb
Wait a minute here…Big Beach Sports was a success? THQ, we want to see less games like that, and more games like de Blob! Well, maybe that isn’t true. If Big Beach Sports was a success, that means that some of you bought it. Come now, fess up to your purchase!
