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Potential Call of Duty MMO symbolizes 'natural evolution' of Activision Blizzard
2008-03-05 00:00:00 by James Ransom-Wiley in Joystiq
 

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wow meets cod
Soon-to-be CEO of merged mega-publisher Activision Blizzard, Activision head Bobby Kotick mused on latent cash cows at the Morgan Stanley Technology Conference in Dana Point, California. Kotick clearly senses the possibility of transforming his million-dollar franchises into billion-dollar franchises. MMOrph them! "[What] would be the natural evolution of a property like Call of Duty into a massively multiplayer environment -- how do you monetize that?" wondered Kotick. That is the question, Bobby. Lucky for you, you can just sit back and let the WoW think tank (a.k.a. your $1b investment) do the answering ... *fingers crossed*.
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Tags: natural evolution, massively multiplayer environment, latent cash cows, mega-publisher activision blizzard, mmo, soon-to-be ceo, call, billion-dollar franchises, duty
 
 
 
 
 
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