Gamer Doc, a new video game retailer on the block, is ready to reveal new store prototypes at this year’s International Franchise Expo. These stores are supposedly tailored to gamers, offering customers a new interactive experience.
“Our store design is a new innovation in retail,” said Jim Belanger, president of Gamer Doc. “Customers can come into the store and have the kind of personal shopping experience they want. They can come in and make a purchase, browse the latest and upcoming titles, try out, trade-in, rent or pre-order games, or have repairs made with as much or as little assistance as they like. Each customer is in charge of their own shopping experience.”
Gamer Doc franchisees will be able to choose one of three themes for their store; a burned-out building, a futuristic, or a character theme. Although themes will very, all the layouts will be familiar to gamers from store to store. Two “Pro Gamer” pods are stationed at the front with “Gamer Centers” with consoles and video games as well as flat-panel monitors for trying games. There will also be a used game section in each store.
“Our franchisees have the best understanding of how customer preferences vary by local markets. We want the franchisees to choose the theme for their store interior design that best fits their location,” Belanger said. “We believe that this concept will create a lot of excitement and generate a ton of interest in Gamer Doc at the show.”
Gamer Doc has sold franchises in Orange County, California; Tampa/St. Petersburg and Orlando/Daytona Beach, Florida.
via Area Developer
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