Chris Delay writes at length on the Introversion forum about Multiwinia’s release:
Multiwinia has the highest conversion rate we’ve ever seen. What this means is that every time somebody plays the demo version, there is a percentage chance that they will go on to buy the game, and that percentage is higher than any of our other games. This is excellent news, and generally lines up with our belief that Multiwinia is the most accessible of all our collection, the most immediately satisfying, and the most visceral and intense of our games. We can infer from his high conversion rate that people enjoy our game immediately, and that makes us very happy. By comparison, Darwinia had a very low conversion rate, at least initially, because we royally messed up the launch demo. The kinds of conversion rates we are seeing with Multiwinia are in fact excellent by any standards, and we should be very happy about this.
Unfortunately, a high percentage of zero is still zero. Nobody is playing the demo of Multiwinia.
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Read the rest of Introversion Speak Out: Play Our Bloody Demo (1,127 words)
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Post tags: demo, free, Introversion, multiwinia
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